A Massive 56% Of Consumer Who Make International Calls Are Looking To Switch Services According To New Survey
San Francisco, USA & Stockholm, SWEDEN – September 28, 2010 – Rebtel, the world’s largest independent mobile VoIP company, today announced part one of a two-part September 2010 survey conducted on their behalf by Harris Interactive online, which measured consumer sentiment on long distance calling services and providers.
According to responses, a strong majority (56%) of U.S. adults who make intertional phone calls would switch the way they make them. The study also found that more than 2 in 5 of these adults (43%) say they would switch to using their mobile phone to make those calls. “The message seems clear, consumers want to change their existing provider and change to calling from a mobile hand-set,” said Andreas Bernstrom, CEO of Rebtel.
According to responses, a strong majority (56%) of U.S. adults who make intertional phone calls are would switch the way they make them.
Of the adults who said they would switch to their mobile phone, 19% said they would switch to using special long distance packages, while 16% said they would switch to using their mobile phone using regular carrier calling rates. A surprising 11% said they would use a VoIP service/application.
“This signals a major opportunity for calling companies and services to capture a majority of the U.S. consumer market. Our findings demonstrate that international calling is a wide open market for innovative and inexpensive calling services, and will allow services like Google Voice to pose a real threat to operators.”
In terms of video calls, 14% of Americans said they currently make them, with a staggering 34% of respondents saying they would be willing to pay a monthly fee. “This opens up a new, non-ad based revenue model for providers like Skype who are looking to monetize on their video services”, said Bernstrom. Of those that replied ‘yes’ to paying for these calls, 15% said they would be willing to pay under $5, with 7% stating they would be willing to spend between $5 and $10 a month. 6% said they would spend more than $10, and another 6% said they would be willing to pay no matter what the cost.
In terms of video calls, 14% of Americans said they currently make them, with a staggering 34% of respondents saying they would be willing to pay a monthly fee.
Of those that replied ‘yes’ to paying for these calls, 44% said they would be willing to pay under $5, with 21% stating they would be willing to spend between $5 and $10 a month. 18% said they would spend more than $10, and 17% said they would be willing to pay no matter what the cost.
This survey was conducted online within the United States by Harris Interactive on behalf of Rebtel from September 1 – 3, 2010 among 2,258 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Eric Gonzalez at eric@vscconsulting.com.
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